Corporate design
Начало - Corporate

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

Many companies, such as FERRE and MERCEDES, have their own identity that runs through all of their products and merchandise. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.